Member Login:
 
  Entrepreneurs  
    Testing and Developing an Idea  
    Financing and Structuring a Company  
    Product Development and Management  
    Sales and Marketing  
    Legal Resources  
     

Resources For Product Marketing Managers
A list of useful resources for product marketing complied by Barbara Tallent out of her 25+ years in product maketing in high-tech companies. Resources her include three chapters of a book she started writing; simple guides for writing datasheets, whitepapers, reviewer's guides, sales guides, competitive analyses; and a bunch of articles and other resources.

Bridging the gap with requirements definition
This article outlines the basics of how to take an idea and turn it into a product using a disciplined process of writing requirements.

Writing the Marketing Requirements Document
Practical advice on the role of the marketing requirements document in the product management process for high-tech companies, and how to write an effective MRD.

Predictable quality at predictable time
White paper on how to manage the development process for software products.

 

 

 


 
     

  Read news about product marketing and management on the pragmaticmarketing.com blog